Online marketing plays a major role in your business success, but how you market is more important. You may be aware of Digital marketing which spreads your message online through search engines, social media, blogs, articles and online advertisements by following digital marketing strategy and SEO. A combined benefit of SEO and SlideShare will definitely boost search rankings and the website’s visitors. Based on the CMO report, SlideShare includes 60 million visitors per month and holds 130m page views. Including presentations, SlideShare also accepts your PDF, webinars, documents, blogs, videos and more.
How to use SlideShare for Seo
1.Use targeting keywords or phrases
Keywords are the search terms entered by search engine users to find what they want. Google or other popular search engines match the keywords with the content and rank the websites. If your SlideShare presentation has the right targeted keywords, your presentation will be visible for the online audience.Find the targeted keywords and long tail keyword phrases through Google keyword planner and impose the best keywords in your presentations. Searching current trends in your market will also help in building SEO friendly presentations.
2.Find how your competitors online
Competitors are the people who provide the same services or products like yours. Research how they showcased their presentations. Understand their positives and negatives and find how you can work on their pluses and avoid their mistakes in your presentations. Note their targeted keywords.
3. Title and description
Presentation title and description are read by your visitors and also seen by search engines. It also helps in improving the search rankings. Tell your audience what you have covered in your presentation and make it search engine friendly.
4.Promote your SlideShare presentation
Promote your presentation through social media, email, blogs, and articles. Use the images of slides in your articles or blogs and link it back to your presentation slide.
5.Monitor your presentation progress
Keep track on SlideShare analytics and find your presentation progress every day. The analytics has the metrics on your visitors, outbound clicks, and the visitors URL.
6.Update your SlideShare presentation
Add or update the data in the presentation and enhance your existing content. Slideshare allows you to Re-upload the edited presentation in the same URL.
You can insert relevant and useful links in your presentations. Broken links can also get attention towards your visitors, but remember your presentation should be persuasive. Visit how presentation helps to acquire new business, to write most successful presentations.
Maximum SlideShare users are business people who greatly respond to your presentation. SlideShare boosts your search engine rankings and progressively raises your site traffic. It provides the metrics on the responded clients who have downloaded your presentation. Embedding your website in presentation will drive new conversions to your website. You can obtain valuable customer feedback and improve your presentations. Reuse your presentations in guest blogs and get more visitors to your presentation. With SlideShare, you can gain new business contacts and expand your business globally. Make your presentation creative, engaging, relevant, and beneficial for the users. Suit your presentations with examples and tell stories to draw audience.